Collecto: highlighting an accessible mobility service for ravers

First, we analysed the service map to identify strategic locations (clubs, bars and other nightlife venues) requiring additional stops to optimise accessibility. Following our recommendations, around 30 new key stops were deployed near clubs, bars, and nightlife venues to strengthen the service’s coverage, benefiting both organizers and the public.

Next, we supported Collecto by conducting a promotional campaign targeted at partygoers. This included coordinating the printing of communication materials (banners, posters, stickers, flyers); setting up poster campaigns in Horeca and outdoors, and distributing materials to Brussels By Night members and other nightlife venues. Plus, we coordinated the distribution of materials for festivals and open-air events happening in Brussels.
We also relayed the campaign in our newsletter and our socials, as well as on those of a few of our members.